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Event Details
Your business should be prepared to reach and service today's multicultural and interfaith bridal business. The Cultural Horizons seminar will provide you with tools and tips to diversify your marketing strategy. Facilitated by ABC Director, Ethnic Diversity, Lois Pearce MBCtm.
Seminar Description
A full one day seminar examining:
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Ethnic demographics
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Methods of research to learn about the cultures
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Business and social etiquette to make other cultures feel comfortable in doing business with a vendor (i.e. understanding language barriers, how colors, certain clothing, an approach to time and certain foods may be offensive to certain cultures.)
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Cultural nuances of several ethnic and religious wedding traditions.
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An interactive review of various interfaith and intercultural weddings by the participants.
ABC members receive 2 educational point towards Education and Professional Development for this one-day seminar. Don't miss out on this opportunity!
About the InterContinental Chicago
Explore the rich history of this unique historic venue on Chicago's Magnificant Mile.
Established in 1929 as a private club, the InterContinental Chicago has remained faithful to its reputation for exclusivity and elegance. Featuring breathtaking venues evocative of magnificent eras gone by, this exquisite Chicago wedding location is one of the most sought-after in the city. As the only hotel with a front entrance that opens directly onto the world-famous Magnificent Mile, the InterContinental Chicago offers a luxurious setting unlike any other. Experience the perfect convergence of old-world elegance and modern sophistication.
See Fun Attractions & Things To Do around our Hotel Near Navy Pier, Chicago.
Accommodations
Intercontinental Chicago has blocked Guest Rooms, single or double for $99 (North Tower) or $139 (Historic Tower) (plus applicable taxes), for Friday, July 23rd and Saturday July 24th. Hotel reservations must be made by July 2nd EXTENDED through July 6th. Reservations must be guaranteed by a major credit card; cancellations must be made 72 hours prior to arrival in order to avoid charge for first night's room and tax. Click here to make your reservation or call 800-628-2112 and request Association of Bridal Consultant rate.
Directions
Just 12 miles from Midway Airport (MDW), and 16 miles from O'Hare Airport (ORD) Approximate travel time via taxi or shuttle. Midway-20 to 30 minutes; O'Hare-30 to 40 minutes (non-rush hour)
Limousine / Shuttle: Metropolitan Limousine (six passengers)-for reservations, please contact the hotel concierge at (312) 944-4100 ext. 8335.
Continental Airport Express-approximately every 20 minutes; reservation desk can be fourn near baggage carousel.
Driving:
From Madison, Wisconsin, Chicago's Northwest Suburbs, or O'Hare Airport: Follow 90 East into downtown Chicago. Take the Ohio Street exit, and follow Ohio Street 1 1/4 miles to Michigan Avenue. Turn right on Michigan, and proceed one block. Turn left at the next corner-Illinois Street. Proceed east on Illinois one block to the traffic circle. Follow the circle around to Michigan Avenue, and take a right. The doorman and valet parkers will be on Michigan Avenue to assist you.
From Chicago's Western Suburbs or Highway 290 East, The Eisenhower: Follow 290 East into downtown Chicago, at which point 290 becomes Congress Parkway. Follow Congress approximately 1 1/2 miles to Michigan Avenue. Turn left on Michigan Avenue, and proceed one mile to the bridge over the Chicago River. After crossing the bridge, the hotel is the third building on the right-hand side. The doorman and valet parkers will be on Michigan Avenue to assist you.
From Michigan, Ohio, Indiana, or Highway 57: Guests arriving from Ohio and Michigan on 80 / 94, Indiana on 90 East, or Southern Illinois on Highway 57 should follow all signs to 90 / 94 West. Once on 90 / 94 West, proceed into the downtown area and the Monroe Street East exit. Go 1 1/2 miles to Michigan Avenue. Turn left onto Michigan, and proceed half a mile to the bridge of the Chicago River. Cross the bridge, and proceed three buildings down on the right-hand side. Valet parkers and doormen will be on Michigan Avenue to assist with luggage and parking.
From Stevenson Expressway, Midway, Chicago's Southwest Suburbs, or Lake Shore Drive North: Travel east on I-55 and merge with Lake Shore Drive North. Take the third exit-Monroe Street-and follow it two blocks to Michigan Avenue. Turn right on Michigan, then proceed half a mile, and cross the bridge of the Chicago River. The hotel will be the third building after the bridge on the right-hand side. Pull up in front of the hotel on Michigan Avenue, where doormen and valet parkers are located.
From Chicago's North Shore and Lake Shore Drive South: From Lake Shore Drive, exit at Grand Avenue. Follow Grand three blocks to Columbus Drive. Turn left on Columbus, and proceed two blocks to the NBC Tower. Take a right turn into the NBC driveway, and follow it all the way to Michigan Avenue. Turn right on Michigan. Doormen and valet parkers will be on Michigan to assist you.

Parking: Hotel daily parking is $23 - carpooling or public transportation is strongly recommended or find other area parking.
Cancellation Policy
Cancellations more than 10 days before seminar may be transferred to another ABC seminar or refunded less a $25 administrative fee. Cancellations/no-shows less than 10 days before the seminar cannot be refunded. If paying by check, check must be postmarked by early registration cutoff to be received prior to the seminar. No-shows will be invoiced.
Not comfortable with online payments? Register and select "Payment by Check" during the checkout process. Checks can be made out to ABC-Education and mailed to:
Elise Enloe, MBC, ABC Education Department, 660 Neile Ct., Oviedo, FL 32765.
Additional questions: E-mail ELISEABCFL@aol.com.
Click "Respond Here" below for registration and pricing.
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Where
Intercontinental Chicago
505 North Michigan Ave.
Chicago,
IL 60611
Other Maps:
Hosted By
Association of Bridal Consultants
The Association of Bridal Consultants has been the professional organization for the wedding industry since 1981 and has over 4,500 members in 26 countries on six continents. The Association of Bridal Consultants is a membership service organization, designed to increase awareness of the wedding business and improve the professionalism of members. For additional information, visit www.BridalAssn.com or phone 860-355-7000.

News & Updates
We have clarification. Overnight valet parking with in-out priveleges is $53, but the day rate (for our seminar) is $23.